Kristin M. Beck
HIRE ME!
I've written for a variety of audiences, brands, and industries. I've collaborated with creative teams and researched or interviewed clients directly. Both methods aid in extracting stories and producing concepts that generate strategies for a client's business needs.
I have experience in long-form storytelling, captivating headlines and calls to action for advertising, and informative, shorter form writing for websites. Through it all, I’ve communicated goals and working deadlines to effectively keep a project on point and on time.
I thrive in a creative environment and exercise macro and micro thinking with ease.
PORTFOLIO
case studies
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The Marlin Hotel, Miami Beach for lighting manufacturer
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UTEP Green Project, El Paso for lighting manufacturer
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Mute Meadow, Derry - Londonderry, Northern Ireland for lighting mfr.
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Ashford Estates, Allentown, New Jersey for lighting manufacturer
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Young at Art Museum, Davie, Florida for lighting manufacturer
Advertising
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Print ads, snappy headlines and smart copy for a variety of industries
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Advertorials, full page for various print magazines
script writing
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Radio ad for swim school franchise owners
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Promotional Video for creative company
digital campaigns
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Are your kids water safe? digital components for franchisees
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We Shine Bright digital components for faith-based organization's fundraiser
E-campaigns
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Win back series for SAAS company
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E-tail campaigns for an online fabric craft store
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Swim school lessons series from franchise owner to customers
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Swim school series from franchisor to franchisees to use regionally
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Offset printer series product launches for printing company
web copy
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Website copy for human resources consulting group
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Program pages for faith-based organization
blog posts
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Insider's Guide to Basalt for real estate company
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Top Five Benefits of Security Cameras in Schools for video security systems
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Is Your Security System Ready for Hurricane Season? for video security systems
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Modern Definition of Public Relations for PR company
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4 Ways to Create a Mission Driven Marketing Strategy for PR firm
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Put a Label On It for e-tail craft store
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Three Ways to Finish Your Quilt for e-tail craft store
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Five Tips to Pulling the Perfect Fabric for Your Quilt for e-tail craft store
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Coffee Trend: The Glitter Coffee for coffee roaster
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Coffee Origin Trip: Guatemala for coffee roaster
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Selective vs. Strip Harvesting for coffee roaster
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Two chilling pieces of safety advice for a swim school owner
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Swimming Makes You Smarter for a swim school franchisor
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Three Reasons I Became a Small Business Owner for retail store
Direct mail
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8-page booklet mailer, winner Gold Addy, AAF
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8-panel gatefold self mailer, winner Silver Travel Weekly Magellan Award